How to Optimize Blogs by On Page Optimization Techniques
Research Keywords :
Keyword research is the first step to starting the long term blogging career and also to start the On page Optimization because if you don't know about your niche keywords then you never generate traffic to your blogs as your niche should be deserve without researching your keywords and also If you are in the planning to monetize your blogs with some advertising companies such as Google Adsense then you must be research high targeted keywords for generate decent amount. The idea is simple because if you don't know the keywords that people searches mostly related to your niche then how search engine let you bring to the top position if you don't have any optimized page for that corresponding keyword.
There are many software to researching the keywords of which mostly used by users such as Word Tracker which is a firefox plugin and you can use it in the browser while you are writing your post just enter your keywords then it will give you the suggestion of your related keywords which are mostly searches by the users.
Mostly I am using google own keyword Tool just type your keyword phrases or keyword and search you will get lot of suggestion you can sort it by globally searches or locally search and noted down your keywords to any safe area.Domain Name :
If you want to be stay in blogging for long term then I would suggest you that purchase your own domain name because if you used any free domain such as yourblogname.blogspot.com and after some months you want to be purchase your own domain name then you know how hard to increase your audience and by changing the domain name then you have to start working from the starting. I highly recommended that include your main keywords in your domain name because search engines gives priority to sites who have keyword also in domain name. If possible then register your domain name for a long term. The longer the registration the most trusted by search engines because many spam sites have short registration and longer the registration will indicate to search engines that you are building your site for long period.Blog Title & Post Title :
Blog title is main factor for on page seo optimization. You can find it by going to your source code your blog title will be between <title> Your Blog Title </title>. So for creating your home page blog title make sure to include your main keywords in your blog title and don't make it longer or your blog title should be upto 70 words including spaces and not more than 70 words if you do that then your blog title will going to be overloaded and your blog title looks very spoil in search engine pages and your CTR will automatically decreases.This is also applied for post titles and also here not include more than 70 words in post title. Try to include your main keywords in the beginning of your titles because search engines gives priority from left to right. Don't use same title for different pages.
If you blog is hosted on google blogger platform then by default your post tile not be search engine optimized because you will see your post title as "BLOG TITLE : POST TITLE" so you can see your blog home page title will be on the left side and your main page on which you created content for your targeted keywords is in right side and search engine will gives priority to your blog title not on post title so bring your post title on left side and remove your blog title on post pages because of 70 words criteria so that you can include your some keywords on post title too.Meta Tags :
In On page seo optimization some webmasters says that search engines has been changed the algorithm and they did not use meta tags for search queries and it is also true if you don't have any meta description of your blog then google will generate automatically a description and shows it in the search result page. Basically how google find the description automatically the idea is simple if user search the query and then google finds a piece of 160 words from your posts which contains mostly the queries related term. So my question is that why you want to give extra work to google for finding the description the idea is simple create a good description which contains your keywords and if your selected description has best 160 words from your entire post.then google will show it. You can see meta tags as description and keywords as in your source code if you have,
<META NAME="description" content="Your Description Here">
<META NAME="Keywords" content="Your Keywords Here">
meta keywords is not important for seo in these days because many users can stuffed with keywords so it is now not considered by major search engines and if you do that then no negative effect so add it properly because doing something is better than nothing.
Make sure your meta tags must be unique for every pages of your blog. Never use the same meta tags for your pages it could be negative effect in seo for your blog. If your blog is hosted on blogger then read this post Add different meta tags for post, static, archive, home pages of bloggerPage Headings H1, H2, H3.. H6 :
Headings have major roles in on page seo optimization. you can see your headings in your source code it look like <h1> .. </h1>. Like a book if you read a book then first look at the name of the book as blog title have and then go to inside the book and you would like to see some headings before reading the book. This is also true for search engines. search engines look at your headings and H1 heading tag is more powerful in SEO than H2 heading tag and and similarly, H1 < H2 < H3 < H4 < H5 < H6
Since H1 heading tag is most powerful among all heading tags so it doesn't means that you used H1 heading tags many times in the same post. Never do that if you do this then it could be negative effect in SEO for your blog. Only use one and unique H1 heading tag for your every pages of your blogs and then you can use H2 heading tags more than 1 which are subheadings and similarly for H3. I am mostly use upto H3 heading tags. You can suppose H1 heading tag is like your country and H2 heading tag like your state of your country and H3 heading tag like your cities in your state of your country and similarly you can expand it.Page Content :
There is no doubt that content is the king for search engine optimization but your content must be have your targeted keywords as you find in your keyword tool see step 1. Try to use those keywords in the content and optimize your content page for some specific phrases means one or two but not enough phrases because if you do that then search engine will confused that for which phrases we have to bring this page into search pages. So in simple way use your suggested keywords by keywords tool in to your post page it will increase the chances for finding the traffic and optimized it with primary keyword which is the most searched keyword in your keyword tool and include your primary keyword in to the first paragraph of your post but never stuffed. And the second largest searched term you can use it by secondary keywords and use it in your content but be sure the quantity of your secondary keyword should not be more than primary keyword.Keyword Density :
First thing you must be know that you are writing about your audience and not for search engines. So write your content normally and never stuffed your article by filling a lot keywords in your content. Basically your keyword density should be between 1% - 4% if your keyword density be 6% or 8% then your could be banned by major search engines. Keyword density means suppose you write 100 words and use 'SEO' 2 times, then your keyword density will be 2%. You can check for keyword phrases also. Use this tool for Keyword Density Checker.Internal Linking :
Internal links means put your existing post URL into the post which is related to the existing one and for create a link use Anchor Text with your keywords related to post of which you want to add link because in the content area the linking is most trusted by the search engines. Being links in sidebar or in footer it is also in benefit but in the content area it is more powerful in SEO for on page optimization.URL Structure :
Also search engines look at the URL of the post for keywords if they find keywords in the URL they could give some priority. So try to use your keywords in your URL structure which will be after your your domain name. For example could you see "On, page, optimization, SEO" in my URL structure in your browser URL field.Updating Content :
The more you update your content the more traffic you get and the more indexing by search engines and the more probability to popular so try to write articles in your blogs at least one in a day. if not then at least two article in a week. Update content in your blogs is doesn't mean that go to your edit post and cut some part and add some part and publish it. It means you want to fool search engines but search engines not like a fool at least the current season.Related Niche Brands :
It is a fact that if you want to read mathematics and you know two persons in which one knows mathematics, physics, chemistry, Bio, Social Science, Programming Languages, .. and much more. but on the other hand the other person only knows Mathematics so I have a question to you that with what person you want to read the first who knows mostly all things or the second one who knows the thing which you want. I would not say what you think but in my case I will prefer the second person who knows only mathematics because no one in the world exist who experts in all the field. Similarly Search engines mostly likes the blogs which related to a particular niche and all the post of the blog are related to that niche. For example I could not add any category in this blog related to 'health' because my niche is Tips & Tricks and based on SEO Technology.Image Optimization :
I would not say about image optimization here because I have already created a post related to image search engine optimization with brief explanation.Useful Gadgets :
In your sidebars put recent post gadget (for linking each other pages) and don't forget to add gadget which contains the categories of your content. if you are a blogger account then it is know as Blog Archive widget. I highly recommended you to add related post gadgets below every post pages but above the comment box. You can use Linkwithin for related post gadget with thumbnails.Outbound Links :
Basically outbound links are links which are points to other sites from your site. Keep in mind that for your every page your outbound links should not be more than 100. If possible then keep the links which are related to your niche, which will be beneficial for both your visitors and for search engines. But why for search engines? It would leave my visitors to linked site. Is outbound links help for indexing? I really have not much idea about that but think if you are writing an article and you know the article which is already published and mostly related to your own and if you link your article to that already published post so your visitors can read more information about your article for linking by you than not outbound link. Readers sure Love You (as a friend lol!) and back if they want other info. You can read more about Do Outbound Links matter in SEO.
Above are the factors what I measure through our SEO for my blog for On page optimization if you follow these steps then I am sure your pages will be optimized but game is not over because you have been done your batting and now you have to do bowling and in this case you have to some player for your fielding and you can play with more than 11 players( Ok don't take pressure on your knee. lol!). now you have to do Off page SEO Optimization for getting the benefits for you On Page SEO Optimization, or vice versa. click the following link.
- Off Page Optimization for SEO ( Soon! just after 20 hour)
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